Welcome to my portfolio!
On this page you will find print advertisements, social media posts, photographs, videos, writing samples, etc. I have had a hand in creating everything you view here; either for work or school.
Consulting Project: JW Marriott, Juhu, Mumbai, India
One of the degree requirements to receive an MBA at College of Charleston is to complete a consulting project and weeklong study abroad. Each semester we are placed in “learning teams” that work on every class project together, and during the spring semester each learning team must complete a consulting project that is to be presented to their company during the trip abroad. My team has been given the honor of doing a consulting project for JW Marriott in Juhu, Mumbai, India, which will be presented when we are in Mumbai, India, at the end of April 2019. JW Marriott has tasked us with creating a plan to increase foot traffic in all 6 of its restaurants, through best international practices and digital marketing.
Market Research Project
This project is for the Marketing Research/Analysis course that I am currently taking as a part of my MBA course load. Two other classmates and I are working with College of Charleston’s Athletic Department to improve fan engagement and ticket sales at men’s basketball games. We are currently creating a survey in Qualtrics that will be sent out to current students, faculty, staff, alumni, season ticket holders, and other attendees in order to get a better understanding of the types and levels of engagements that attendees enjoy, want to see improved, and would like to see during the 2019-2020 season. Those types of engagement include: concession prices and choices, giveaways, halftime entertainment, corporate sponsorships, quality of facility, etc. Once we receive the results we will analyze them in SPSS and will then present our findings and suggestions for improvement to the class and to the Athletic Department.
Social Media For Gold Creations
I was a part of the team that created content and managed Gold Creations' social media accounts. New content was published to Instagram and then pushed to Facebook and Twitter. These posts generated a variety of customer interactions, including inquiries about products, therefore creating a level of customer relations that must be maintained daily.
Print Advertisements for Gold Creations
Gold Creations advertises in Charleston Magazine, Charleston Style & Design Magazine, and in the Charleston Visitors Bureau guide. On a yearly basis the company has 12 different ads in Charleston Magazine, 4 different ads in Charleston Style & Design, and one ad in the visitors guide. I was a part of the team that developed the creative strategy for the advertisements.
The process for creating each print ad:
Choose the products for each ad, depending on popularity, seasonality, new products, etc.
Take photographs of the products, either in Lightbox or around Charleston
Create the layout and verbiage of the advertisement
Gold Creations was proudly part of a photoshoot and video shoot for the spring clothing line of The Tiny Tassel, a local business in Charleston. I styled the rings that the models are wearing and gave direction for product shots of the rings.
Dark Chocolate Is My Weakness which I Went From A 2 To A 10 Overnight from 5-Minute Face
Fitness Cult that My Skin Looks Dull by Contouring
Challenging My Body which Mascaras That Really Uses Carbon from Flawless Skin
Think High Protein, High Fat that Mom Haircut by Contouring
Think High Protein, High Fat that My Skin Looks Dull by Sandbagging
This is a Twitterbot that I created for Activist Rhetoric, a class I took at Clemson University in the spring of 2016. I used different phrases about beauty from web articles for the content of the Tweets. The purpose of the bot is to show how distorted our view on beauty has become through the random generation of the phrases.